The McCracken & Frank Technology Advisory Group (TAG) offers prudent investors a new technology evaluation model based on a rigorous, interdisciplinary, comprehensive, and unbiased analysis of diverse technologies identified as potential investment opportunities. The group assists these investors in their decision-making by streamlining the evaluation process of a target technology. This integrated analysis represents a valuable tool in the reality of the current investment culture of heightened caution and accountability.
The mission of the group is to help investors avoid the high profile losses suffered across a broad range of technologies in the late 1990s and early 2000s by providing them with an in-depth understanding of the target technologies. It is undisputed that some of these losses were directly attributable to a lack of clarity or an incomplete understanding about the underlying actual capabilities of technology, its legal status, or its competitive position relative to other technologies. Our proprietary methodology helps investors hedge against the financial penalties of misinformation and non-information by supplementing critical intellectual capital with the timely, complete, and unbiased analysis needed for sound investment decisions.
The TAG approach: